How to start your own business

March 14, 2023 |
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Starting a new business can seem like an insurmountable task.  Where does one even begin to turn their hobby into their livelihood?  What forms do you need to fill out?  What licenses and permits are required to start selling your products?  It all feels like a lot, but the process is much simpler than it sounds.

Today I am going to step you through the process of how to start your own business.  Taking it one step at a time, you will see that starting your own small business is not nearly as daunting as it looks.  I will include important links and answer some of the most frequently asked questions as we go along.

The information provided in this post is for informational purposes only and does not constitute legal advice. Preferences stated below are based solely upon personal and professional experiences in the creative industry, your mileage may vary. DFW Craft Shows participates in affiliate programs and some of the links below may benefit DFW Craft Shows at no additional cost to you. 

A flow chart showing the 4 types of business structures sole proprietorship, non profit, llc, corporation

What type of business do I need?

Most businesses fall into one of four general categories.  The category you select will determine startup costs, how your business is taxed, what protections are offered, and so on.  The 4 main types of business structures you can select are:

  • Sole Proprietorships
  • Non Profit
  • Limited Liability Corporation (LLC)
  • Corporation

The two most popular business types for small businesses are Sole Proprietorships and LLCs.  So what’s the difference between the two?


Sole Proprietorships

Sole Proprietorships are ideal for businesses with a single owner who are looking for a quick and easy startup.  As a Sole Proprietorship, you can only have one owner and you will personally assume all liability for your business.  A separate tax filing is not required.

Limited Liability Companies (LLCs)

Limited Liability Companies or LLCs allow unlimited business owners and you are not personally responsible for business liabilities. LLCs do have special forms and startup costs associated with their creation. 

More Info about Business Structures

For a more detailed explanation of the 4 different types of business structures and how to start your own business using one of these entities, check out the Small Business Administration.  

Most small businesses start out as a Sole Proprietorship with a DBA, though some do choose to go straight to LLCs. Please Note: It is both possible to start as a Sole Proprietorship and later decide to form a Limited Liability Corporation and vice versa, though dissolving a LLC is inherently more complicated.  

A person in blue stands next to her laptop with several boxes in various states of packaging

What is a DBA?

When deciding how to start your own business, it is important to consider how much you want the business attached to your personal information vs doing business under a separate name. DBA stands for “Doing Business As” and refers to a Sole Proprietorship that is “doing business as” another name.  For example, Carrie Smith might have a DBA as Carrie’s Crafts.  If you are doing business solely under your own name, ie Carrie Smith, then a DBA is not needed.

DBA’s have to be researched and filed with your local Secretary of State.  DBAs are also known as Assumed Names, Name Filings, or Name Registrations.


How to get a DBA

In Texas, the process of registering your assumed name or DBA is two-fold.  The first step is searching the database to ensure that no one else has a DBA for the name you are interested in. There are a few ways you can request a name availability check: 

The second part of the process is filling out Form 503 to register your assumed name. You may register your DBA for up to 10 years, at which point you would need to renew your assumed name certificate within 30 days before its expiration. Please note there is a $25 filing fee for an assumed name certificate.

Once the Secretary of State has approved your assumed name certificate, you will receive a file-stamped copy of the document.  Scan this so you will always have a digital copy on hand, and file the paper version away somewhere safe. If you are planning on opening any accounts under your DBA, such as a business banking account, you will need this certificate. 

Additional Resources:
Name Filing FAQs


An income statement lays on a desk beneath a calculator and pen

Do I need a Sales & Use Tax Permit?

This is one of the most common questions I receive.  If your business plans to sell products or services, you will need a Sales & Use Tax Permit.  I know taxes feel inherently complicated and stressful, but the process of applying for a Sales & Use Tax Permit is relatively simple.  I’ll walk you through it.

How to apply for a Sales & Use Tax Permit

You will apply for your Sales & Use Tax Permit on the Texas Comptroller’s website–and good news–they recently revamped the entire system so it much more user friendly.

Simply click “Apply for Permit via eSystems” and fill out the appropriate questions.  Allow 2 – 3 weeks to receive your Sales & Use Tax Permit.  Again, make sure you scan your permit so you have a digital version on hand. I love using the Adobe Scan App on my phone for stuff like this.  

If you do live events, craft shows, pop up shops etc, you will want to save your Sales & Use Tax Permit somewhere with your Must Have Vendor Bag or general Business Supplies.  You do not want to be caught selling products without your Sales & Use Tax Permit on hand.

Determine your tax rate

The Texas Comptroller also has a Sales Tax Rate Calculator that you can use to determine how much sales tax you should be charging/paying.

Sales Tax Exemption

Use your sales & use tax permit to save money on sales tax when purchasing raw supplies for use in products that will be sold to your consumers.  You may also use your sales & use tax permit to purchase supplies in bulk at various wholesalers.  You will need to track these purchases and report them when you file your taxes later.

How often do I have to file my sales tax report?

The Texas Comptroller will determine how often you need to file your taxes based on your average annual tax liabilities.  All businesses are required to file their sales tax either monthly, quarterly, or annually.  You can file your sales tax online by using esystems Webfile

Additional Resources:
Sales & Use Tax FAQ


A person sits at a desk with their checkbook and a calculator.  Glasses and a notepad sit nearby.

Should I have a Business Bank Account?

When starting your own small business, I always recommend opening a business bank account.  If you are a Sole Proprietorship, you do have the choice of using your personal bank account. Personally, I find bookkeeping to be a lot messier when everything is intertwined.  It is a lot easier to manage money in and money out when you can isolate and generate reports for your business only.

If you have an assumed name or DBA, you can use that paperwork to open your business bank account under your new business name.  This will also allow you to open other financial business accounts, like Paypal, Stripe, Square, etc.  

How do I track my sales?

Now that you know how to start your own business, you might be wondering the best way to track your sales. You can ask a room full of people what the best approach is, and you will receive a different answer from each.  For example, some might advise that they have never needed anything but a spreadsheet, where others may keep everything inside one processing system, like Square or Paypal.  Starting out, any of these options may be valid, but your life will be so much easier once you embrace real accounting software.  

One of the most popular systems is Quickbooks.  When it comes to usability, I prefer a web-based accounting software called Xero for its user-friendly interface.


A person stands frosting cupcakes with pink buttercream.  Blue bowls are in the background

What’s the deal with Cottage Bakeries?

As you might have guessed, running a food based business is a bit different than running an arts & crafts based business.  You will need to complete Food Handler Training and educate yourself on the cottage bakery laws in your state.  If you are in Texas, the Texas Cottage Food Laws has a wealth of information to help you along.


Several people in colorful tops stand in a line looking at their phones

Do I need a social media page?

Unless you just absolutely do not and are not willing to use social media, then my answer here is a resounding yes.  There are lots of ways to establish an online platform for your business, and social media offers quick, easy, and free ways to develop your web presence. I recommend reserving your business name on all the social media platforms you are even remotely interested in.  Many platforms, like Facebook and Twitter, are interconnected and easily managed from one central location.  Focusing on services like this gives you the most bang for your effort.

Facebook Groups are also a great way to build an engaged and loyal following, but I personally do not believe they replace an actual business page.  Not everyone wants to join groups they are unfamiliar with, but following a page is easy.  I could go on and on about social media, but the takeaway for today is: establish a social media presence somewhere that you can care for and cultivate.  Give your potential customers somewhere they can easily find and follow all your artistic adventures.

People fill the streets and a long row of canopies is visible at Arts Goggle, an outdoor art show in Fort Worth Texas.

How do I find local events?

No short answers here. There are lots of ways to find fairs, festivals, and arts & crafts shows near you–which is exactly why we have an entire guide dedicated to the subject.   If you are from the North Texas area, you’ve already stumbled upon THE source for arts and craft show information in Dallas Fort Worth: DFW Craft Shows.  Hop on over to our Events page to discover all the events we currently have listed and curated just for vendors like you. 


A group of people stand around outside laughing

Where can I connect with other small business owners?

Are you ready to get started with your small business?  Make sure you swing by our Vendor Resources section, Craft Show Tips & Tricks, and thriving online communities for support along your journey.  We’ve even got a post dedicated to Vendor Networking & Craft Show Etiquette to help you put your best foot forward right out of the gate.

For my North Texas artists & crafters looking for more personal guidance and support, DFW Craft Shows offers a VIP Membership to help support you and your growing business.  You can learn more here.

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Originally posted on March 14, 2023.

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